It is impossible not to have been shocked and deeply saddened about the destruction happening in Australia and the huge impact on the local people and wildlife as a result of the devastating bushfires. To date, the fires have claimed 25 human lives and burned 17.9 million acres. Ecologists with the University of Sydney estimate half a billion birds, reptiles and mammals have been impacted – millions of animals are suspected dead.

Supporting volunteer Firefighters

As a brand who have remained dedicated to conservation and supporting communities in need since their inception, from Jan. 14-21, values led footwear brand KEEN is donating 10% of all sales at, plus 3,000 pairs of boots, to help firefighters on the front lines.

Beyond financial and product support, KEEN employees are also sewing ‘marsupial pouches’ to comfort injured and displaced animals for wildlife rescue organisations in Australia.

As a values-led organisation dedicated to conservation, supporting communities impacted by natural disasters has been part of our DNA from the beginning. When a tragedy like this is so far away, but truly hits home for many of our employees – we’re continually impressed about how we can come together as a company and contribute in meaningful ways. Our hearts go out to the people and wildlife effected by these devastating fires and we hope our actions will inspire others to help. Chris Enlow, Senior Director of KEEN Effect

To learn more about how KEEN take action visit

About KEEN

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $17 million to non-profit organisations and causes around the world to promote responsible outdoor recreation, and land and water conservation.

KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at

Featured image courtesy of KEEN.